Congratulations to Quarterly Team Award Winner
Dear Students, Faculty, and Staff,
Every day, our amazing Texas State University employees work hard across our campuses to enhance the lives of our students and the future of our university. To celebrate our exceptional employees, the Staff Employee Recognition Committee requests nominations for employee teams deserving of recognition from their peers and our students.
I am proud to share with you the Quarterly Team Award winner:
TXST NEXT Brand Campaign Team
For the first time in 20 years, Texas State University underwent a branding overhaul which included new logos, secondary colors, and various graphic elements that can be found throughout the University on banners, campus signage, and online. The campaign also featured a nationally televised Next Is Now video.
While most universities pay external marketing firms to design and implement their branding campaign strategy, TXST NEXT was handled internally from start to finish by the members of university marketing. This not only helped save the University money, it also led to an increase in awareness of TXST and fundraising dollars received.
This semester, TXST welcomed its largest freshman class ever. While there are many factors that contributed to this growth, the TXST NEXT campaign is undoubtedly a key reason for the increase in enrollment. This campaign is being recognized far beyond our campus community. The team has even been honored by the Council for the Advancement and Support of Education (CASE) for their efforts.
Though the TXST NEXT campaign team may be small in number, their strategic vision and creativity are having an almost immeasurable impact on the advancement and growth of Texas State University.
Thank you, TXST NEXT team, for your dedication and hard work!
You may visit Texas State Quarterly Team Award Recipients for the names of team members.
Kelly Damphousse, Ph.D.